Jones New York – A Brief History
Jones New York has made an imprint in the fashion industry since Sidney Kimmel incorporated it in 1975. The Jones Apparel Group has come a long way. Bearing the Jones New York trademark, it has survived challenges in the industry and transcended barriers limiting the expansion of the brand.
Sidney Kimmel had a solid background in the apparel industry. He first started in a knitting mill and then became president of Villager, Incorporated. W.R. Grace & Company as his potential was recognized. He worked as the head of its new women’s clothing line. Villager designer Rena Rowan also joined him in his new company.
In 1975, Kimmel went further to challenge the market as he established the Jones Apparel Group with Gerard Rubin. He aimed to create a brand that produces a diverse line of quality clothing comparable to high-end brands. Jones Apparel Group produced women’s suits, dresses and sportswear that were relatively affordable. Starting up was not a breeze for the company. They incurred debts and had very little capital to maximize. However, despite the difficulty, the company managed to bounce back with its Jones New York collection. This line of clothing is tailor-made for professionals who needed fashionable yet affordable pieces for work. With the then growing population of working women in the US, the brand became an instant success.
Business was sound in the early 80’s. The company started to gain market in the U.S. but good things did not last long enough when heavy debts and poor acquisitions crippled its finances. Drastic recovery measures needed to be made in the late 80’s to survive the crisis. True enough, the company saw light once again after a thorough short-listing of its licensed products and reorganization.
Recession in the U.S. during the 1990’s was good news for Jones New York. People resorted to options that were more practical when it came to clothing. Significantly, in 1991, the company introduced Rena Rowan for Saville, a less expensive line with quality and style. Rena Rowan became the fastest growing label among others.
Jones New York eventually spread its wings and catered casual clothing and sportswear as well. Jones & Company, Jones New York Dress, and Jones New York Suits were launched and immediately gained a following.
As business became stable, Jones Apparel Group purchased and acquired licenses of various labels that included Evan-Picone, Lauren by Ralph Lauren line, Ralph-by-Ralph Lauren and several Polo brands. With the RL group in the house, the company reached topping $350 million sales in 1998. In the late 1990’s, the company brought in Polo Jeans, Todd Oldham, Victoria & Company, Givenchy, Tommy Hilfiger, Napier, Richelieu, and Nine West.
The Jones New York trademark became diverse as it marketed an extended line of products that included swimwear, jewelry, watches, and footwear and leather goods. It has carried a dynamic collection that is casual and sexy, simple yet elegant which transcended economic boundaries of the consumer market.
After more than 30 years, Kimmel has finally realized his vision–with Jones New York standing firm in the fashion industry.
TODD OLDHAM AND AMY SEDARIS ON HANDMADE MODERN
|
|
Intimate Portrait: Cindy Crawford [VHS] $9.98 Lifetime’s Intimate Portrait: Cindy Crawford takes the viewer on a whirlwind tour of its namesake model’s life, using candid interview footage, numerous family and fashion photos, and other media and industry clips. Starting with a Chicago department-store brassiere ad at the age of 16, Crawford worked her way up the modeling ladder and debuted in New York as “baby Gia,” a look-alike to the famous… |
|
|
MTV’s House of Style – Kiss and Make-Up Beauty Guide [VHS] $2.10 … |
|
|
Todd Oldham for Women Bath And Shower Gels Buy Todd Oldham Bath & Shower Gels – Todd Oldham by Todd Oldham for Women 3.4 oz Perfumed Shower Gel. How-to-Use: Apply body wash to hands, loofah or wash cloth and lather. Cleanse body from the shoulders down and rinse…. |
|
|
TODD OLDHAM by Todd Oldham $5.00 BODY POWDER 1 OZ Design House: Todd Oldham Year Introduced: 1995 Fragrance Notes: Fruits With A Touch Of Musk. Recommended Use: Daytime… |
|
|
New – TODD OLDHAM by Todd Oldham – Eau De Parfum Spray 1 oz – 161825 $38.00 Launched by the design house of Todd Oldham in 1995, TODD OLDHAM is classified as a refreshing, oriental, woody fragrance. This feminine scent possesses a blend of fruits with a touch of musk. It is recommended for office wear. Skus will show a very high dollar amount once being set to out of stock. The supplier does this as the pricing may vary once back in stock…. |
|
|
Todd Oldham BARBIE Doll Collector Edition (1998) $64.99 … |
|
|
Todd Oldham Barbie $67.99 … |
|
|
Cozy Sounds: Todd Oldham Mix $89.00 … |
|
|
Todd Oldham Collapsible Table Lamp $14.99 … |
|
|
Todd Oldham Red Metal Torchiere Floor Lamp My Design Makes Some people happy and some people nervous. Both kinds of people are ABSOLUTELY RIGHT!… |
Comments on this entry are closed.